ESPIS for First Page Ranking/External SEO in the Bay Area by Tim Khan

http://www.espinteractivesolutions.com

What is External SEO and how does it differ from regular SEO? External search engine optimization (ESEO) is the process of improving the volume and quality of targeted web traffic to a web site from search engines by "natural" ("organic" or "algorithmic") search results. Differentiating from traditional search engine optimization, ESEO works outside of the destination website by distributing multi formatted content with a single brand throughout the internet. Formats can include blogs, ezine articles, web site, video clips, podcasts, blogcasts, social networks, bookmarks and directories. The accumulated cloud of single branded relevant information is recognized by the search engines as being generated by and/or associated with that single brand. The cloud of information supports the brand from more than one source thereby quickening ranking process. As with SEO, ranking is based on the keywords imbedded within the titles, descriptions, body and footnotes of the content. ESCO relies on two simultaneous strategies to create targeted traffic to a website. First strategy is extensive keyword research. The practice used to identify the actual search terms people enter into the search engines when conducting a search. In general, the more extensive the research, the more successful the ESEO campaign. Second strategy is the cloud effect of distributed content over the internet. Providing good pertinent information to multiple venues and formats creates credibility to your target audience. Backlinking and bookmarking the published content ties the brand together and creates ranking value to the search engines. External Search Engine Optimization does not replace traditional search engine optimization. ESEO is another Internet Marketing strategy that should be employed to achieve first page search engine ranking. A well developed ESEO campaign will yield first page results for properly selected keywords with a matter of hours or days, whereas traditional SCO can take weeks and even months to achieve results. Staying power of ESEO ranking is determined by the popularity of the individual content elements within the “cloud�. Example: As a video ranked on the first page on a search engine increases in views at the hosting site, the search engine sees the popularity of that content increase, thereby sustaining the ranking. See search term “San Diego Trial Attorney� Google search result “John Gomez� publish date.